Business to Business (B2B) Marketing Course

Introduction

Is a lack of B2B marketing knowledge causing your organisation to have to sell on price, and preventing you from growing your business?

Many B2B companies have no idea of what B2B marketing is. They confuse it with selling, or advertising, and as a result they are unable to adopt a strategic approach that builds their business. Instead, they end up competing on price, which reduces their margins; and their products become commoditized.

You can change that, by attending this unique COPEX training course, which will empower you to position your company correctly in your markets and compete on value, not on price.

Who should apply?

This COPEX training course is suitable to a wide range of professionals but will greatly benefit:

• Leaders who Need Use B2B Marketing Effectively
• Senior Managers Who Have the Success Their Company in the Market
• Non-marketing Managers who Need to Understand B2B Marketing
• Executives who Want to Know How to Apply B2B Marketing
• Sales Managers Who Need to Improve Their Performance with More-effective Marketing
• People Recently Placed into a B2B Marketing Role

DURATION

5 Days

Requirements:

Be able to understand English.

COURSE OBJECTIVES

By completing this course, participants will be able to:-

• Use Marketing More Effectively
• Overcome Price-focused Competition
• Win New Customers
• Build Stronger Relationships with Existing Customers
• Define Marketing Actions and Give Clear Direction to Others

Training Course Outline.

Amongst a wide range of valuable topics, the following will be prioritised:

• What Marketing is and How to Apply it Successfully
• Creating a Marketing Plan to Succeed in the Market
• Understanding The Market
• How to Create Marketing Goals and Achieve Them
• Defining the Marketing Strategy
• Defining Who to Target
• Constructing the Marketing Mix
• Innovating and Managing Products and Solutions Throughout the Lifecycle
• Pricing Strategy and Methods
• Using Marketing Communications
• Supporting Distributors and Other Intermediaries
• Integrating Sales with Marketing
• Measuring and Controlling the Marketing Mix and Setting the Budget

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with an Livecode Technologies  certificate.

TRAINING VENUE

The training is residential and will be held at livecode Training Centre. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it..

Mob: +254 725771853

Training Fees

The course fees is KES 65,000.00 or USD 1,000.00 exclusive of VAT. The course fees covers the course tuition, training materials, two (2) break refreshments, lunch and study visits. Participants will cater for their travel and accommodation costs.

PAYMENT

Payment should be transferred to Livecode Technologies account through bank on or before the training date.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

CANCELLATION POLICY

Payment for the all courses includes a registration fee, which is non-refundable, and equals 15% of the total sum of the course fee.

1. Participants may cancel attendance 14 days or more prior to the training commencement date.
2. No refunds will be made 14 days or less to the training commencement date. However, participants who are unable to attend may opt to attend a similar training at a later date, or send a substitute participant provided the participation criteria have been met

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.