Training on Fundraising and Resource Mobilization

INTRODUCTION

In today’s competitive and ever-changing nonprofit landscape, organizations are facing increasing pressure to diversify their funding sources and secure sustainable financial support for their programs and operations. Fundraising and resource mobilization are critical to achieving these objectives, as they ensure that organizations can continue to fulfill their mission, expand their reach, and make a meaningful impact in the communities they serve.

Fundraising goes beyond simply asking for money; it is about building relationships, sharing compelling stories, and creating a sense of ownership among donors and supporters. Effective resource mobilization includes a variety of approaches, such as identifying new funding opportunities, developing partnerships, and leveraging digital platforms for fundraising campaigns.

This course is designed to help nonprofit leaders, fundraisers, and development professionals develop the necessary skills and knowledge to plan, execute, and manage successful fundraising and resource mobilization strategies.

Course Objective: 

• Develop a clear understanding of the different types of fundraising and resource mobilization strategies
• Learn the key principles of donor motivation, engagement, and stewardship
• Understand the relationship between an organization’s mission and its fundraising efforts
• Gain hands-on experience in creating effective and actionable fundraising plans
• Understand how to manage grants effectively and fulfill donor reporting requirements

Duration

5 days

Who should attend?

This course is designed for nonprofit leaders, fundraisers, program managers, grant writers, social entrepreneurs, and anyone involved in securing funding and resources for nonprofit, development, or social impact initiatives.

Course content 

Overview of Fundraising and Resource Mobilization

• Definition of fundraising and resource mobilization
• The importance of sustainable funding for organizations
• The relationship between fundraising and mission fulfillment

Fundraising Strategies

• Types of fundraising (individual, corporate, government grants, foundations, crowdfunding, etc.)
• Long-term vs. short-term fundraising

Understanding Donor Motivation

• Types of donors (individuals, corporations, governments, foundations)
• Donor behavior and expectations
• The psychology of giving

The Fundraising Cycle

• Identifying and understanding the donor lifecycle
• Relationship-building with donors
• Recognizing the importance of donor stewardship

Elements of a Fundraising Plan

• Setting clear goals and objectives
• Identifying target donors and funding sources
• Developing a compelling case for support
• Creating a donor communication strategy

Assessing Organizational Needs and Setting Fundraising Targets

• Aligning fundraising goals with organizational priorities
• Understanding financial needs (operational, programmatic, capital)
• Realistic financial goals
• Timeframes and benchmarks for fundraising success
• Budgeting for Fundraising

Donor Engagement and Retention

• The importance of stewardship and donor care
• How to engage donors beyond the initial gift
• Strategies for donor retention and increasing donor loyalty

Effective Communication with Donors

• Tailoring communication to donor preferences
• Crafting impactful donor messages (emails, newsletters, reports)
• Building trust and transparency with donors

Events and Campaigns for Fundraising

• Organizing fundraising events and campaigns (galas, auctions, online campaigns)
• The role of social media in fundraising
• Leveraging peer-to-peer fundraising

Proposal Writing and Grant Management

• Grant Research and Identification
• Writing a Fundraising Proposal
• Grant Management and Reporting

Innovative Fundraising Techniques

• Digital fundraising (crowdfunding, social media campaigns, online donation platforms)
• Corporate partnerships and sponsorships
• Major gift fundraising
• Social enterprise models for fundraising

Fundraising Technology Tools

• Overview of fundraising software and tools
• Data management and donor tracking
• Using analytics to enhance fundraising efforts

Monitoring and Evaluating Fundraising Success

• Key performance indicators (KPIs) for fundraising
• Measuring the return on investment (ROI) for fundraising campaigns
• Adjusting strategies based on evaluation results

Methodology

This instructor led training course is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with a certificate of participation.

 Training venue

The training is residential and will be held at the Livecode Technologies Training Centre in Westlands, Nairobi, Kenya. The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

 Accommodation

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Mobile Number: +254 725 771 853

Training fee

The course fee is KES 70,000.00 or USD 1000.00 exclusive of VAT. The course fees covers the course tuition, training materials, two (2) break refreshments, lunch and study visits. Participants will cater for their travel and accommodation costs.

Payment

Payment should be transferred to Livecode Technologies account through bank on or before the course starting date.

Send proof of payment to This email address is being protected from spambots. You need JavaScript enabled to view it.

Tailor- Made

This scheduled course can also be tailored for your organization. To find out how our tailor-made training can help your organization, contact our team through This email address is being protected from spambots. You need JavaScript enabled to view it.

Please Note: The program content shown here is for guidance purposes only. Our continuous course improvement process may lead to changes in topics and course structure.